Meet the Co-Founders
- Brenden FurrowCo-Founder
- Kelsey NelsonCo-Founder
Freedom was founded by Brenden Furrow and Kelsey Nelson with a shared vision: to make financial guidance more accessible, more connected, and easier to navigate through technology.
Together, they have spent years helping individuals, families, business owners, and financial professionals navigate important financial decisions. Their experience spans health insurance, life insurance, retirement income planning, business development, leadership, team building, recruiting, training, mentoring, and building high-performing organizations.
Freedom Score and Freedom Connect were created from a simple belief: everyone deserves a clearer understanding of their financial picture and access to trusted professionals who can help them make informed decisions with confidence.
Our Beliefs
What we hold to be true.
Financial confidence should be accessible to everyone.
Better decisions create greater freedom.
Technology should simplify complex financial decisions.
Trust is earned through transparency and expertise.
Professionals should be rewarded for serving people with integrity.
Financial wellness is a lifelong journey, not a one-time transaction.
Businesses thrive when their employees are financially confident.
Our Vision
To become the most trusted financial wellness platform— connecting consumers, businesses, and professionals through technology, education, and trusted relationships.
Our Promise
Every product we build should help people:
- 1Understand where they are.
- 2Know what to do next.
- 3Connect with the right professionals.
- 4Build lasting financial confidence.
“If we help people make better financial decisions— consistently, and at every stage of life—greater financial freedom follows naturally.”
Brenden Furrow & Kelsey NelsonCo-Founders
Start with clarity.
Take your Freedom Score™ in a few minutes and see where you stand today — then decide, on your terms, what comes next.
Built to be trusted
Trust Center →Encrypted in transit and at rest
TLS in transit, encrypted at rest on managed infrastructure.
Account-level data isolation
Your data is scoped to your account and never shared without your permission.
AI-Assisted Insights
Every recommendation is generated from your own answers, clearly labeled as educational, and never presented as personalized financial advice.
Your data, your control
Export or delete your account and answers at any time.