Pillar 1 / 4
Health
Protect the earner. HSAs, coverage gaps, and preventive planning.
Freedom Framework™
Financial Wellness Assessment
Every big life moment deserves a clear next step.
Buying your first home. Starting a family. Turning 65. Retiring. A career change or an inheritance — your Freedom Score turns life's biggest financial moments into a plan you can act on with confidence.
- Private & secure
- Educational platform
- You stay in control
- No pressure to connect
Swipe to explore
1 / 10
One platform · Two scores
Freedom Connect serves individuals and business owners.
Whether you're building financial freedom for your family or your business, Freedom Connect gives you one number, one profile, and one network to move forward with confidence.
Personal Freedom Score™
Understand your financial health.
For Individuals & Families
- Score your Wealth, Health, Protection, and Legacy.
- Receive your AI Freedom Profile.
- Connect with trusted, vetted professionals.
Business Freedom Score
Evaluate your business.
For Business Owners
- Score Health, Protection, Wealth, and Legacy.
- Receive your AI Business Freedom Profile™.
- Identify risks, opportunities, and growth strategies.
Chapter I · See it before you start
The whole platform, on one screen.
Pick a persona. Explore any of the eight products. Every screen is a real representation of what members, business owners, employers, and professionals see — rendered with sample data so nothing is left to the imagination.
For Maya
Freedom Score
Educational · Not financial advice
Freedom Score · Maya ChenGenerated Nov 12 · 4 pillars
SampleOverall
Up 6 pts YoY
Wealth72
Health81
Protection64
Legacy88
Emergency
3.2 mo
+0.4 mo
Retirement
On track
Debt-to-income
24%
-3 pts
The deliverable
A sample AI Freedom Profile
After five minutes of questions, this is what you receive — a private, AI-authored report a Verified Professional™ can act on the same day. Every number here is a sample; yours is yours alone.
Freedom Connect
AI Freedom Profile
Prepared for M. Rivera · July 2026
Freedom Score
88
out of 100
Grade B+ — Strong
Private18 pages
Pillar breakdown
0 – 25 each- Wealth score 23 out of 25Wealth23/25
Diversified, disciplined savings.
- Health score 21 out of 25Health21/25
Good plan fit; small HSA opportunity.
- Protection score 21 out of 25Protection21/25
Umbrella coverage nearly adequate.
- Legacy score 23 out of 25Legacy23/25
Trust drafted; beneficiaries current.
Executive summary
“Based on what you shared, your wealth pillar looks resilient and your legacy plan appears largely in order. Two areas stand out from your answers: HSA contributions that look under-funded relative to the health plan you described, and umbrella coverage that — based on the rental income you reported — may not have scaled with your exposure. These are worth a conversation with the right professionals this quarter.”
These are educational observations based on your answers, not personalized financial advice.
Top 3 priorities
- 1
Revisit your umbrella coverage
Your rental income has grown faster than your liability coverage — worth asking a broker whether your umbrella policy still matches your exposure.
- 2
Look at unused HSA capacity
You're on a high-deductible plan with contribution room still on the table — worth asking a planner whether funding the HSA before year-end fits your tax picture.
- 3
Check your estate plan against life changes
Your trust was drafted before your second child — worth asking an estate attorney whether the beneficiaries and guardianship terms still reflect your intent.
Matched Verified Professionals™
Amara Okafor, CFP®
Fee-only financial planner
4.9·Verified
David Chen, JD
Estate & trust attorney
4.9·Verified
Priya Shah, ChFC®
Property & casualty broker
4.8·Verified
12-month roadmap
- Q1
Umbrella bound
- Q2
HSA fully funded
- Q3
Estate refresh
- Q4
Annual Freedom Review
Yours is generated the moment you finish the assessment. Free, private, and downloadable as a PDF you actually want to keep.
Chapter II
The path to true independence.
Seven deliberate steps — from the life event that changes everything to the confidence of a plan built around you.
Step 01
Life Event
A move, marriage, promotion, birth — the moment your plan needs a rethink.
Step 02
Freedom Score
Answer 25 short questions. Five minutes to a personalized score.
Step 03
AI Freedom Profile
See your strengths, gaps, and blind spots — mapped to your life.
Step 04
Freedom Connect
The private platform that matches your profile to the right expert.
Step 05
Trusted Professional
A verified specialist — only when you choose to reach out.
Step 06
Personalized Action Plan
A prioritized roadmap sequenced by impact, not by feature list.
Step 07
Financial Freedom
Confidence about where you stand and what to do next.
The Founders
Meet the Co-Founders
- Brenden FurrowCo-Founder
- Kelsey NelsonCo-Founder
Freedom was founded by Brenden Furrow and Kelsey Nelson with a shared vision: to make financial guidance more accessible, more connected, and easier to navigate through technology.
Together, they have spent years helping individuals, families, business owners, and financial professionals navigate important financial decisions. Their experience spans health insurance, life insurance, retirement income planning, business development, leadership, team building, recruiting, training, mentoring, and building high-performing organizations.
Freedom Score and Freedom Connect were created from a simple belief: everyone deserves a clearer understanding of their financial picture and access to trusted professionals who can help them make informed decisions with confidence.
Our Beliefs
What we hold to be true.
Financial confidence should be accessible to everyone.
Better decisions create greater freedom.
Technology should simplify complex financial decisions.
Trust is earned through transparency and expertise.
Professionals should be rewarded for serving people with integrity.
Financial wellness is a lifelong journey, not a one-time transaction.
Businesses thrive when their employees are financially confident.
Our Vision
To become the most trusted financial wellness platform— connecting consumers, businesses, and professionals through technology, education, and trusted relationships.
Our Promise
Every product we build should help people:
- 1Understand where they are.
- 2Know what to do next.
- 3Connect with the right professionals.
- 4Build lasting financial confidence.
“If we help people make better financial decisions— consistently, and at every stage of life—greater financial freedom follows naturally.”
Brenden Furrow & Kelsey NelsonCo-Founders
Chapter II · Trust
Built to be trusted.
The numbers, the safeguards, and the network — everything you need to know that your score, and the professionals we introduce, are the real thing.
Transparency
How we make money
The core assessment is free
Your Freedom Score and AI Freedom Profile are free for consumers. Optional Retail and Freedom Premium plans add features like score history, unlimited pro introductions, and advanced planning tools.
Professionals pay when matches work
Verified Professionals subscribe to be on the platform, and Freedom Connect receives a referral fee when an introduction leads to paid work.
Consumers pay only for optional plans
You never pay to take the assessment or to be introduced to a professional. Consumers only pay directly if they choose a Retail or Freedom Premium subscription.
AI Personalized
A roadmap built around your life stage, pillar scores, and goals.
Private & Secure
Your answers are yours. Enterprise-grade encryption and consumer-controlled sharing.
Verified Professional Network
Every advisor passes identity, license, and credential checks before joining.
Built for Long-Term Wellness
Educational first. Ongoing reviews so your plan grows with your life.
Why you can trust it
Built on five non-negotiables.
AI-Assisted Insights
Every recommendation is generated from your own answers, clearly labeled as educational, and never presented as personalized financial advice.
Personalized Recommendations
Every action, priority, and pro is derived from your responses — not a template.
Verified Professionals
Every specialist is vetted, credentialed, and reviewed before we introduce them.
Privacy Protected
You control what's shared and with whom. No account linking, no data resale.
Financial Wellness Focus
Built to reduce stress and increase clarity — not to push products.
The Network
Every professional is verified before you meet them.
Identity checks, license validation, and a short video introduction — so the person you meet matches the person you were promised.
Browse Verified ProsAreas of expertise
RetirementMedicareInsuranceEstate PlanningTax Planning
Built to be trusted
Trust Center →Encrypted in transit and at rest
TLS in transit, encrypted at rest on managed infrastructure.
Account-level data isolation
Your data is scoped to your account and never shared without your permission.
AI-Assisted Insights
Every recommendation is generated from your own answers, clearly labeled as educational, and never presented as personalized financial advice.
Your data, your control
Export or delete your account and answers at any time.