Pillar 1 / 4
Health
Protect the earner. HSAs, coverage gaps, and preventive planning.
Freedom Framework
Financial Wellness Assessment
Every big life moment deserves a clear next step.
Most people carry their financial life across a bank, a 401(k), a couple of insurance policies, and a growing list of what-ifs — with no single place to see where they actually stand. Freedom Score™ gives you one clear picture across your whole financial life, so a first home, a new baby, turning 65, retirement, or a career change becomes a decision you can act on with confidence.
A free 5-minute check-up for your whole financial life — no login, no bank connection, no sales call. Your score and roadmap are yours to keep whether or not you ever buy a product or talk to a professional.
- Answer 24 short questions
- Get your score & personal profile
- See your prioritized next step
- Private & secure
- Educational platform
- You stay in control
- No pressure to connect
No cost to talk to a professional, no obligation, and you can opt out anytime.
Swipe to explore
1 / 10
One platform · Two scores
Freedom Connect serves individuals and business owners.
Most people — and most business owners — carry their finances across a dozen apps, accounts, and advisors, with no trusted starting point. Freedom Score™ gives you one number and one clear profile for your family or your business, yours to keep whether or not you ever choose to connect with a professional.
Personal Freedom Score
Understand your financial health.
For Individuals & Families
- Score your Wealth, Health, Protection, and Legacy.
- Receive your AI Freedom Profile.
- Connect with trusted, vetted professionals.
Business Freedom Score
Evaluate your business.
For Business Owners
- Score Health, Protection, Wealth, and Legacy.
- Receive your Personalized Business Freedom Profile.
- Identify risks, opportunities, and growth strategies.
The deliverable
A sample Personalized Freedom Profile
After five minutes of questions, this is what you receive — a private, personalized report built from your own answers that a Verified Professional can act on the same day. Every number here is a sample; yours is yours alone.
Freedom Connect™ · Personalized Freedom Profile
Report date · July 2026
Prepared for M. Rivera
Assessment completeMember since 2026 Private
Score · Priorities · Pillars · Annual Review
Freedom Score overview
Freedom Score
0
out of 100
Grade B+Strong
Welcome to your Freedom Profile.
In five minutes, you've gained a clearer picture of your financial life than most people ever do. This report is a sample — yours is private, personalized to you, and yours alone.
Pillar breakdown
0 – 25 each- Wealth23/25
Diversified, disciplined savings.
Wealth score 23 out of 25 - Health21/25
Good plan fit; small HSA opportunity.
Health score 21 out of 25 - Protection21/25
Umbrella coverage nearly adequate.
Protection score 21 out of 25 - Legacy23/25
Trust drafted; beneficiaries current.
Legacy score 23 out of 25
Executive summary
Where you're thriving
Based on your answers, your biggest strengths are in wealth and legacy: your savings are diversified and disciplined, your trust is drafted, and your beneficiaries are current.
Where you can improve
Based on your answers, your health and protection pillars need attention: your HSA contributions look under-funded relative to the plan you described, and your umbrella coverage may not have scaled with the rental income you reported.
The fastest path forward
Based on your answers, the fastest path is to revisit your umbrella coverage, fund your HSA before year-end, and confirm your estate plan still reflects your intent.
Top three priorities
Educational observations based on your answers, not personalized financial advice.
- 1
Revisit your umbrella coverage
Based on your answers, your rental income has grown faster than your liability coverage — worth asking a broker whether your umbrella policy still matches your exposure.
- 2
Look at unused HSA capacity
Based on your answers, you're on a high-deductible plan with contribution room still on the table — worth asking a planner whether funding the HSA before year-end fits your tax picture.
- 3
Check your estate plan against life changes
Based on your answers, your trust was drafted before your second child — worth asking an estate attorney whether the beneficiaries and guardianship terms still reflect your intent.
Personalized roadmap
Next 12 months- Q1
Umbrella bound
- Q2
HSA fully funded
- Q3
Estate refresh
- Q4
Annual Freedom Review
Professional match
Finding matches
Matched to your pillar gaps. Selected from your Protection, Health, and Legacy priorities — not paid placement.
Identity, license & background verified. Credentials checked annually against the issuing authority.
Your data is never sold. Nothing is shared with a professional until you explicitly connect.
Annual Freedom Review
IncludedYour Freedom Profile refreshes every year. Twelve months from now, you'll retake the assessment, see how your score has moved, and receive an updated roadmap — so you can measure real progress, not just intent.
Next review scheduled · July 2027
Yours is generated the moment you finish the assessment. Free, private, and downloadable as a PDF you actually want to keep.
Generate my Freedom ProfilePreparing sample…PDF · counting pages…5 minutes · no credit card · private by default
Chapter I · See it before you start
The whole platform, on one screen.
Pick a persona. Explore any of the eight products. Every screen is a real representation of what members, business owners, employers, and professionals see — rendered with sample data so nothing is left to the imagination.
For Maya
Freedom Score
Educational · Not financial advice
Freedom Score · Maya ChenGenerated Nov 12 · 4 pillars
SampleOverall
Up 6 pts YoY
Wealth72
Health81
Protection64
Legacy88
Emergency
3.2 mo
+0.4 mo
Retirement
On track
Debt-to-income
24%
-3 pts
Chapter II
The path to true independence.
Seven deliberate steps — from the life event that changes everything to the confidence of a plan built around you.
Step 01
Life Event
A move, marriage, promotion, birth — the moment your plan needs a rethink.
Step 02
Freedom Score
Answer 24 short questions. About five minutes to a personalized score.
Step 03
Personalized Freedom Profile
See your strengths, gaps, and blind spots — mapped to your life.
Step 04
Freedom Connect
Optional and yours to initiate — when you're ready, Freedom Connect™ can match your profile to a verified specialist.
Step 05
Trusted Professional
A verified specialist — only when you choose to reach out.
Step 06
Personalized Action Plan
A prioritized roadmap sequenced by impact, not by feature list.
Step 07
Financial Freedom
Confidence about where you stand and what to do next.
Chapter II · Trust
Built to be trusted.
It's fair to be skeptical of another financial platform. Here are the safeguards, the standards, and the network behind your score — and, if you ever choose to be introduced to a professional, the bar every one of them has to clear first.
Transparency
How we make money
The core assessment is free
Your Freedom Score and Personalized Freedom Profile are free for consumers. Optional Retail and Freedom Premium plans add features like score history, unlimited pro introductions, and advanced planning tools.
Professionals pay a flat subscription
Verified Professionals pay a monthly subscription to be listed on Freedom Connect and receive consumer introductions. There's no per-lead or referral fee — professionals know their cost upfront, regardless of how many introductions convert to paid work.
Consumers pay only for optional plans
You never pay to take the assessment or to be introduced to a professional. Consumers only pay directly if they choose a Retail or Freedom Premium subscription.
AI Personalized
A roadmap built around your life stage, pillar scores, and goals.
Private & Secure
Your answers are yours. Enterprise-grade encryption and consumer-controlled sharing.
Verified Professional Network
Every advisor passes identity, license, and credential checks before joining.
Built for Long-Term Wellness
Educational first. Ongoing reviews so your plan grows with your life.
What you can trust
Every professional is identity- and license-verified before you meet them
Your answers are never sold or shared without permission
Built on a single, published compensation structure — no hidden fees
Educational first — every recommendation traces back to your own answers
Why you can trust it
Built on five non-negotiables.
Personalized Insights
Every recommendation is generated from your own answers, clearly labeled as educational, and never presented as personalized financial advice.
Personalized Recommendations
Every action, priority, and pro is derived from your responses — not a template.
Verified Professionals
Every specialist is vetted, credentialed, and reviewed before we introduce them.
Privacy Protected
You control what's shared and with whom. No account linking, no data resale.
Financial Wellness Focus
Built to reduce stress and increase clarity — not to push products.
The Network
If — and only if — you decide to reach out, every professional is verified first.
When you choose to be introduced, the person on the other end has already cleared identity checks, license validation, and a short video introduction — so who you meet matches who you were promised.
Browse Verified ProsAreas of expertise
RetirementWealthMedicareHealthInsuranceProtectionEstate PlanningLegacyTax PlanningWealthResidential Real EstateWealthCommercial Real EstateWealth
Chapter III · Common questions
Straight answers about your score — and your choices.
Everything you need to know before you begin.
What is the Freedom Score?
The Freedom Score is a free 5-minute assessment that measures your financial freedom across four pillars — Wealth, Health, Protection, and Legacy. You get a 0–100 score, a letter grade, and a pillar-by-pillar breakdown so you know exactly where you stand.
How does the Personalized Freedom Profile work?
After you finish the assessment, we analyze your answers against your life stage and financial priorities to build a personalized roadmap. Recommendations are ranked by impact, so the first thing you see is the next best action — not a generic checklist.
How do professionals get listed and matched to consumers?
Every professional on Freedom Connect™ is listed only after completing verification. We then use your assessment and stated preferences to surface the right match — never a paid placement.
- Verification: Identity, licenses, and credentials are checked before a profile goes live.
- Video intro: Professionals record a short introduction so you can see and hear them before deciding.
- Category matching: They select specialties (retirement, Medicare, insurance, tax, estate, real estate) that map to your pillar gaps.
- Flat subscription: Professionals pay a simple monthly subscription to receive introductions — no referral fees or per-lead charges.
How an introduction works: You choose a professional from your matches, review their profile, and request an introduction only when you are ready. You control what contact details and score information are shared, and you can opt out at any time.
What does the professional subscription cost and cover?
Professionals on Freedom Connect™ pay a flat $149.99/month subscription. There are no per-lead fees, no referral fees, and no hidden charges — the subscription price is the same whether a pro receives one introduction or one hundred.
What the subscription covers:
- Unlimited introductions: No caps on matched consumer introductions in your specialty.
- Public profile: A verified profile with headshot, bio, credentials, and specialties.
- Verified badge: A trust badge showing license and credential checks passed.
- Consumer reviews: Review request tools and public review display on your profile.
- Direct messaging: Message matched consumers inside the platform.
- Practice analytics: Profile views, intro requests, accept rate, and response time.
- Directory placement: Priority placement in the Verified Professionals directory.
- Cancel anytime: No annual contracts; cancel or change your plan from your billing dashboard.
Example: A fee-only financial advisor in Austin and a Medicare specialist in Tampa both pay the same $149.99/month. The advisor receives introductions from consumers whose Wealth pillar needs help; the specialist receives introductions from consumers whose Health pillar is flagged. Neither pays extra when those introductions turn into client relationships.
Is Freedom Score really free?
Yes. Taking the assessment, viewing your score, and receiving your Personalized Freedom Profile roadmap are all 100% free. Speaking with a Verified Professional is optional and always at your invitation.
How long does it take?
About five minutes. Twenty-five short questions, no financial jargon, and no bank or brokerage account linking required.
Is my information private?
Yes. Your answers are used to generate your score and roadmap. We don't sell your data, and a professional only sees your profile if you choose to connect with them.
Is Freedom Score financial advice?
No. Freedom Score is an educational tool designed to help you understand where you stand and connect you with the right professional if you decide you want one. It is not financial, tax, or legal advice.
The Founders
Meet the Co-Founders
- Brenden FurrowCo-Founder
- Kelsey NelsonCo-Founder
Freedom was founded by Brenden Furrow and Kelsey Nelson with a shared vision: to make financial guidance more accessible, more connected, and easier to navigate through technology.
Together, they have spent years helping individuals, families, business owners, and financial professionals navigate important financial decisions. Their experience spans health insurance, life insurance, retirement income planning, business development, leadership, team building, recruiting, training, mentoring, and building high-performing organizations.
Freedom Score™ and Freedom Connect™ were created from a simple observation: most people's financial lives are fragmented across banks, employers, insurance carriers, and advisors — with no trusted starting point. Freedom Score™ is that starting point, and it's valuable on its own. Freedom Connect™ is only for the moments when you decide, on your own terms, that you want to talk to a trusted professional.
Our Beliefs
What we hold to be true.
Financial confidence should be accessible to everyone.
Better decisions create greater freedom.
Technology should simplify complex financial decisions.
Trust is earned through transparency and expertise.
Professionals should be rewarded for serving people with integrity.
Financial wellness is a lifelong journey, not a one-time transaction.
Businesses thrive when their employees are financially confident.
Our Vision
To become the most trusted financial wellness platform— connecting consumers, businesses, and professionals through technology, education, and trusted relationships.
Our Promise
Every product we build should help people:
- 1Understand where they are.
- 2Know what to do next.
- 3Connect with the right professionals.
- 4Build lasting financial confidence.
“If we help people make better financial decisions— consistently, and at every stage of life—greater financial freedom follows naturally.”
Brenden Furrow & Kelsey NelsonCo-Founders
Built to be trusted
Trust Center →Encrypted in transit and at rest
TLS in transit, encrypted at rest on managed infrastructure.
Account-level data isolation
Your data is scoped to your account and never shared without your permission.
AI-Assisted Insights
Every recommendation is generated from your own answers, clearly labeled as educational, and never presented as personalized financial advice.
Your data, your control
Export or delete your account and answers at any time.